McDonald’s Stores Nationwide Go Lights-off for Earth Hour 2012
McDonald’s Philippines once again took part in the global movement for environmentalism through Earth Hour 2012.
Earth Hour is the brainchild of World Wildlife Fund–Australia in 2007 and has become the largest recurring environmental movement in history. The Philippines was the first Southeast Asian nation to pledge its support for the movement in 2008, and has consistently and effectively participated in the fight against climate change ever since.
This year, all McDonald’s free standing drive-thru stores in the country turned off their pylon and signage lights last March 31 from 8:30 to 9:30pm. This has become an ongoing tradition for four years in a row, and, according to McDonald’s Philippines VP for Marketing Margot Torres, “Being a part of Earth Hour is McDonald’s way of strengthening our commitment to uplifting the community upon which we have built our success. This means taking care of not only our customers, but also the environment we live in.”
McDonald’s Philippines has been a strong supporter of Earth Hour since 2009, joining the Filipino nation in consistently making the Philippines the top Earth Hour country. Now in its fourth year of participation, McDonald’s is one with Earth Hour in extending this effort beyond the hour by adopting sustainable lifestyles. “What’s even more important for us in McDonald’s are the efforts we make outside of this hour – making smarter choices that will help alleviate the strain on the environment,” said Torres.
McDonald’s began its transition from plastic and Styrofoam products to paper-based packaging early in 2011 in its ongoing effort to reduce its carbon footprint. This has become a supply chain challenge and mission in McDonald’s path towards being a responsible corporate citizen.
“We at McDonald’s are always trying to find better ways of doing things,” Torres said. “This is true in every aspect of our business – from efficient operations, effective strategies, and of course, customer satisfaction. We are proud to have been part of Earth Hour, and we will continue to lend our support to this worthy cause.”